I enjoy the process of building, learning, iterating, and building for better. From advertising campaigns, team structures, and process workflows, I am driven by curiosity and helping people become more effective in their work.
Below are a few areas I've spent copious amount of time and research in my career.
I started my career on a foundational knowledge and interest in SEO and PPC while at iProspect. Performance and digital marketing is a function I've been able to carry with me and own in each role I've had.
Understanding and aligning how a business will grow is a monumental yet extremely interesting challenge. I have established demand generation strategies on how to drive new business revenue, as well as owned the development of ideal customer profile segments.
At the core of the most efficient and effective teams are strong operations, built in tried and true processes and technology. I love exploring new technology and building new processes to help teams reach their full potential.