I enjoy the process of building, learning, iterating, and building for better. From advertising campaigns, team structures, and process workflows, I am driven by curiosity and helping people become more effective in their work.
Below are a few areas I've spent copious amount of time and research in my career.
How are we going to develop the GTM engine to grow the business? Are we competing against established incumbents where existing demand exists, or defining a new or converged solution category?
- Journey stage objectives and KPIs
- Content and channels to meet users where they are
Establishing a foundation of strong funnel and system instrumentation will help us understand what is and what is not working. With limited resources, building strong processes and insights with limited technology investment is key
- GTM systems setup (web analytics, MAP, CRM)
- Conversion stage definitions, time to conversion logging
- System integrations and reporting
- Paid search
- Paid social
- Outbound campaigns
- SEO content development